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工业机器人的市场机遇与挑战

浏览次数: 日期:2018年11月15日 13:42

17NIANYILAI,YUELAIYUEDUODEZIBENKAISHIGUANZHUGONGYEJIQIRENLINGYU,XINGYERONGZIXINWENYEPINPINSHUAPING,ZIBEN、CHUANGYEZHEYONGRUZHEIGEYUANBEN“CHUANTONG”DEXINGYE。BENWENCONGGONGYEJIQIRENDEXINGYEJIYUHETIAOZHANLIANGGEBUFENJIANGSHUYIXIEGERENDESIKAO。

工业机器人发展迎来黄金时代

CONGCHANYEQUSHISHANGKAN,13NIANYILAINIANFUHEZENGZHANGCHAOGUO20%;RENLICHENGBENSHANGSHENG、ZHENGCEYINDAODOUZAITUIDONGGONGYEJIQIRENCHANYEFAZHAN;CONGZIBENHUANJINGSHANGKAN,17、18NIANGONGYEJIQIRENLINGYURONGZISHIJIANPINFA;ZAIXINGYEYINGYONGZHONG,PANDUAN3CLINGYUHUIYINGLAIYILUNBAOFA。

1、产业趋势

天津快乐十分 XIAOLIANGNIANFUHEZENGZHANGCHAOGUO20%RUXIATUSUOSHI,ZHONGGUOJIQIRENDEXIAOSHOUSHULIANGCONG2013NIANKAISHIKUAISUZENGZHANG,NIANFUHEZENGZHANGLVCHAOGUO20%,2018NIANYUCEYOUCHAOGUO14WANTAIDECHUHUOLIANG,ANZHAOPINGJUNSHOUJIA20WANJISUAN,GONGYEJIQIRENJINBENTISHICHANGGUIMOJIUGAODA280YI。

工业机器人的市场机遇与挑战

数据来源:智研咨询发布的《2018-2024年中国工业机器人行业市场深度调研及未来发展趋势报告》

2、驱动因素

RENLICHENGBENSHANGSHENG:SUIZHERENKOUHONGLIXIAOSHI,80、90YUELAIYUEDUODEZHUIQIUSHUSHIDEGONGZUOHUANJING,ZHIZAOYEDERENLICHENGBENBUTINGZENGZHANG,GUOJIATONGJIJUGONGBULE2017NIANGUIMOYISHANGQIYEJIUYERENYUANFENGANGWEINIANPINGJUNGONGZIQINGKUANG。GENJUBAOGAOXIANSHI,ZHONGZHIZAOYEPINGJUNGONGZIWEI58049YUAN,DUIBIDONGNANYADIQU,YIJINGSANGSHILERENLICHENGBENYOUSHI。SUOYIRENLICHENGBENDESHANGSHENGDAOBILEGONGYEJIQIRENDEFAZHAN。

天津快乐十分 ZHENGCEYINDAO:GUOJIACENGMIANXIANHOUBANBUZAI《ZHONGGUOZHI ZAO2025》《JIQIRENCHANYEFAZHANGUIHUA(2016-2020NIAN)》“GONGYEQIANGJIGONGCHENG”DENGZHENGCE,GUIHUADAO2020NIANWOGUOGONGYEJIQIRENMIDUMUBIAO150TAI/REN,GUONEICHANLIANG20WANTAI、ZIZHUCHANLIANG10WANTAI,GUOJIAYIZHITUIDONGGONGYEJIQIRENCHANYEFAZHAN。

3、资本现象:资本对于属于生产制造产业的工业机器人关注度越来越高

天津快乐十分 SHUJUXIANSHI:2017NIANJIQIRENGONGYOU166QIRONGZISHIJIAN,2018NIANJIEZHI11YUECHUYIJINGYOU153QIRONGZISHIJIAN,RONGZIJINEZUIGAOKEDASHUYIYUANRENMINBI,CANYUJIGOUBAOHANSHUNWEI、ZHAOSHANGJUZIBEN、DELIANZIBEN、MINGSHIZIBENDENGZHONGGUOMINGXINGTOUZIJIGOU。

3C领域的工业机器人应用是个小爆发

3CCHANPINBAOKUOWAIQIAO、BOLI、GAIBANZAINEIDELINGBUJIANZHIZAOJISHUYIJIZHENGJIZHUANGPEIJISHU,QIGONGYIHESHEBEICHENGSHU,JIAGONGNEIRONGZHONGFUDUGAO,LAODONGQIANGDUGAO,FUHEZIDONGHUAGAIZAOTEZHENG。ERWOGUODEXIANZHUANGSHIZIDONGHUACHENGDUSHANGCHUYUJIAODISHUIPING。BIRU:MUQIANGUONEI3CXINGYEJIQIRENMIDUJINWEI11TAI/WANYUANGONG,ERRIHANGUOJIADEJIQIRENMIDUZAOYICHAOGUO1200TAI/WANYUANGONG。SHICHANGRONGLIANGZENGZHANGQUSHIMINGXIAN。GENJU“CAOGENDIAOYAN”FABUDEDIAOYANJIEGUOKAN,ZAIHOUDUANDEZUZHUANG、CESHI、BAOZHUANGHUANJIE,MUQIANZONGHESHUIPINGBUDAO15%,ZIDONGHUALVHAIYOUHENDADETISHENGKONGJIAN,QIEWEILAIJINIANJIANGCHENGWEIGEDAQIYEZHONGDIANGUANZHUDELINGYU。

CONGSHICHANGGUIMOSHANGLAIKAN,3CCHANYESHIJINCIYUQICHECHANYEDEDASHICHANG,WOGUOSHI3CZHIZAOYEDAGUO,QUANQIUDAYUE70%YISHANGDEDIANZICHANPINJUNYOUZHONGGUOJINXINGZHIZAOHEZHUANGPEI,3CCHANYEDEGONGYEJIQIRENKEYIYOULIDEJIANGDIRENLICHENGBEN、TIGAOGONGZUOXIAOLV、BINGJIANGDICHENGBEN。XIANGBIZHIXIA,QICHECHANYECHENGSHUDUJIAOGAO,ZENGLIANGKONGJIANYOUXIAN,QIEBEISIDAJIAZUJIBENLONGDUAN。

工业机器人的市场机遇与挑战

数据来源:前瞻技术研究院

行业挑战/判断

一、核心零部件占据本体70%成本,却严重依赖进口

天津快乐十分 CONGCHENGBENJIEGOUSHANGLAIKAN,GONGYEJIQIRENYOUKONGZHIXITONG、QUDONGXITONGHEZHIXINGJIGOUZUCHENG,FENBIEDUIYINGKONGZHIQI、SIFUDIANJIHEJIANSUQIDENGHEXINLINGBUJIAN。CONGCHENGBENSHANGLAIKAN,HEXINLINGBUJIANZHANGONGYEJIQIRENCHENGBENDATOU,YUE72%ZUOYOU。TONGYANGDEHEXINLINGBUJIANGUONEICHANGSHANGYAOYIJIN 4 BEIDEJIAGEGOUMAIJIANSUJI,YIJIN 2 BEIDEJIAGEGOUMAISIFUQUDONGQI。QIZHONGDIANJIHEJIANSUQIYANZHONGYILAIJINKOU,KONGZHIQILINGYUZHUJIANGUOCHANHUA。

GUONEISIFUDIANJISHICHANGZHONG:QIANSANMINGSONGXIA、SANLING、ANCHUANJUNWEIRIXIPINPAI,ZONGFENEDADAO45%,MENZI、BOSHI、SHINAIDEDENGOUXIPINPAIZHANJUGAODUAN,ZHENGTISHICHANGFENEZAI30%ZUOYOU,GUONEIQIYEZHENGTIFENEDIYU10%;

JIANSUQISHICHANGZHONG:SHIJIE75%DEJINGMIJIANSUQISHICHANGBEIRIBENDEHAMONAKEHENABOTESIKEZHANLING,QIZHONGNABOTESIKESHENGCHANRVJIANSUQI,YUEZHAN60%DEFENE,HAMONAKESHENGCHANXIEBOJIANSUQI,YUEZHAN15%DEFENE;

天津快乐十分 GUONEIKONGZHIQISHICHANGZHONG:FANEIKE、ANCHUAN、ABBZHANJUJIN40%DEFENE,AIPUSHENG、OTC、SHITAOBIERDENGERXIANQIYEZHANJU44%DESHICHANGFENE。WOGUOKONGZHIQIYUGUOWAICHAJUJIAOXIAO,YINGJIANFANGMIANYIJINGZHANGWO,RUANJIANFANGMIANGUOCHANPINPAIZAIWENDINGXING、XIANGYINGSUDU、YIYONGXINGDENGHAIYOUCHAJU。

二、长尾市场中,本体和集成商融合组成“本体集成商”

天津快乐十分 ZHONGGUOYOUQICHE、3CZHEIYANGTOUBUHENJIZHONGDEXINGYE,DANGENGDUODESHIYIBANGONGYE,CHANYEJICHENGDUHENDI。

ZAIFENSANDESHICHANGHUANJINGZHONG,KEHUDEXUQIUWANGWANGSHIHANJIE、MADUODANGEHUANJIEDEXIAOLVTISHENGHUOZHETIDAIRENGONG,DUIYUXIANCHANGGONGYILIUCHENGLIJIEYAOQIUBINGBUGAO,JICHENGNANDUJIAODI。ZHANGWEISHICHANGZHONG,DANYIDEJICHENGSHANGHUOZHEBENTICHANGSHANGTIGONGDEJIAZHIDUJIAODI,SUOYI,BENTIHEJICHENGSHANGDEJIEHEZAIYIQICHENGLEXINGYEDEXUANZE,CHENGWEI“BENTIJICHENGSHANG”。

三、客户特点要求性价比高、易部署和易操作

ZHANGWEISHICHANGDETEDIANSHIKEHUJIQIFENSAN,YINGYONGSHUIPINGFEICHANGDI,DUIJIAGEFEICHANGMINGAN。DUTEDESHICHANGTEXINGDUIBENTISHANGTICHULEWANQUANBUYIYANGDECHANPINYAOQIU:

第一:高性价比

ZHONGMEIZHIZAOYELIRUNLVSHUIPINGCUNZAIJIAODACHAYI。ZHONGGUOZHI ZAOQIYEDEPINGJUNLIRUNLV,CONG2011NIANKAISHI,LIANXU6NIANPAIHUAIZAI2-3%DECHAODILIRUNQUJIAN,DUIBIZHIXIA,2016SHIJIE500QIANGZHONGDEMEIGUOZHIZAOQIYEPINGJUNLIRUNLVGAODA12.2%,2017SHIJIE500QIANGZHONGDEMEIGUOZHIZAOQIYEPINGJUNGAODA10.9%。QIYEZHUZAILIRUNLIRUNLVDIXIA、DAHUANJINGYOUSHIXINDAIZIYUANJINZHANG、RONGZICHENGBENGAODEQINGKUANGXIA,TIANJIAXINDEGONGYEJIQIRENSHEBEISHI,XINGJIABIBIANSHIZHONGDIANZHONGDEZHONGDIAN,HEXINZHIBIAOSHISHEBEITOURUHUIBENZHOUQI。

工业机器人的市场机遇与挑战

DUIYUBENTIJICHENGSHANGERYAN,HEXINLINGBUJIANWANQUANCAIYONGJINKOUKEHUZAICHENGBENSHANGNANYIJIESHOU,GUOCHANHEXINLINGBUJIANTIDAIHUOZHEZIYANHEXINLINGBUJIANCHENGWEIBENTIJICHENGSHANGCHANGSHANGDEXUANZE。

第二:易于部署

天津快乐十分 DANYIHUANJIEDEXIAOGAIZAOZAOCHENGDEJIUSHIGONGYEJIQIRENDEKEDANJIASHANGBULAI,BAOCHIZAIJISHIWANDAOJIBAIWANDEQUJIAN。DANSHIMEIGEXIANGMUDOUXUYAOGONGCHENGSHIZIYUANPIPEI,NENGGOUZUIDAXIAOLVTIGAOGONGCHENGSHIZIYUANDELIUZHUANLVCHENGWEITIGAOLIRUNSHUIPINGDESHANGFANGBAOJIANZHIYI。ZHEIJIUDUIXIANGMUBUSHUTICHULETIAOZHAN,YIBUSHUNENGJIANSHAOBUSHUSHIJIAN,JIANSHAOHEXINGONGCHENGSHIZIYUANCANYUDU,CONGERJIANGDICHENGBEN。

第三:易操作

BUTONGYUQICHELINGYUDEDAXINGKEHU,YUANGONGWENHUASUYANGJIAOGAO,KEYIYOUZHUANZHIRENYUANCANYUSHEBEISHIYONGDEQIANQIPEIXUNDENG。ZHANGWEIKEHUMEIYOUZHUANYERENYUANNENGNAIXINXUEXIFUZADEANNIUHECAOZUOZHILING,SHAGUASHICAOZUOCAISHIWANGDAO,RENJIJIAOHUHUANJIEDEYICAOZUOSHIBENTIJICHENGSHANGXUYAOBUDUANYOUHUADEDIANZHIYI。

天津快乐十分 MUQIANGONGYEJIQIRENLINGYUXINGYEFAZHANYINGLAIHUANGJINSHIDAI,YESHOUDAOZHONGDUOZIBENGUANZHU,QIZHONGDE3CLINGYUYINGYONGSHIZHIDEGUANZHUDEZHONGDIANFANGXIANGZHIYI。MUQIANJIEDUAN,CHUKONGZHIQIWAI,JIANSUQIHESIFUDIANJIHAISHOUDAOSIDAJIAZUDECHEZHOU。DUIYUCHULEQICHE、3CZHIWAIDEZHANGWEISHICHANG,BENTIHEJICHENGSHANGMANMANMEIYOUBIANJIE,CHENGWEIRONGHEDE“BENTIJICHENGSHANG”。BENTIJICHENGSHANGDUIYUHEXINLINGBUJIANDEZIYANNENGLI、YIBUSHU、YICAOZUODETISHENGNENGLICHENGWEIQUDEZHANGWEISHICHANGCHENGGONGDEGUANJIANYINSU。

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